Q. Cytiva has been a sponsor of BIX for 3 years. We appreciate you to support BIX over the past 3 years. We would like to know the reasons for your participation as a sponsor for 3 consecutive years and how your participation in BIX has practically contributed to the growth and success of your business.

A. Cytiva is dedicated to advancing the development and manufacturing of therapies to enhance human health. We have been providing specialized expertise and services in the field of life sciences to various customers in Korea. In particular, as one of the largest events in the pharmaceutical and biotech industries, Bioplus-Interphex Korea offers significant advantages in showcasing the latest technologies and product portfolios, as well as fostering meaningful collaborations with new customers. This year, we will present new products and solutions that reflect the diverse feedback from our customers and continue to contribute to the advancement of the pharmaceutical and biotech industries by staying attuned to the trends in the domestic market.

Q. Compared to previous BIX, we would like to know what aspects of the Cytiva booth visitors should pay attention to, or what key products or technologies you would like to showcase. Are there any particular aspects you have paid special attention to?

A. This year at the Cytiva booth, we are excited to introduce a next-generation cell therapy platform that enhances productivity. This new product and solution, which will be showcased for the first time in Korea at BIX, has been developed based on extensive research and expertise in CAR-T cell therapy bioprocessing, with the aim of promoting the health of a greater number of patients in the rapidly growing field of cell therapy. We invite various customers from the cell therapy field to visit the Cytiva booth and witness firsthand the simplified workflows and automation technologies.  

Q. Cytiva conducts various online and offline events, such as promotions and educational programs. We would like to know the target audience for BIX 2024 and whether the visitors and exhibitors of BIX can also be included.

A. At Cytiva, we provide valuable information to our customers through various events such as quarterly newsletters, webinars, and seminars. Each event covers topics aligned with the latest trends in processes and research, ensuring that the content is always up-to-date. Detailed topics can be found through our Cytiva KakaoTalk channel, Instagram, email, and newsletters.

BIX attendees and participating companies, as well as anyone interested, are welcome to attend. Additionally, past webinars can be accessed on-demand by signing up for a free membership on Cytiva Webinar Hub (www.cytivavideo.co.kr).

Q. If you were to describe Cytiva at BIX 2024 in one sentence, what would it be?

A. You want to know more about what’s next for advanced therapies, please visit Cytiva’s booth!